Reputation Management in Business
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1-day Master class
Reputation Management in Business
Programme Overview:
This comprehensive programme will provide delegates with a deep understanding of reputation
management, practical strategies, and hands-on experience through interactive sessions with a
professional career coach and mentor.
COURSE CONTENT
- Defining reputation and management and the importance thereof
- Why does reputation management matter in the world of business?
- Brand reputation versus personal reputation
- Uncovering the Internal Elements - The company culture and values and employee advocacy and internal communication skills
- Uncovering the External Elements - Customer service, the customer experience as well as media
relations and public perception
- Effective communication strategies
- Building relationships with stakeholders
- Managing your social media platforms
- Identifying common triggers for reputational damage
- Developing a crisis management plan
- Communication skills during a crisis
- Building and maintaining an online reputation
- Search engine optimisation (SEO) for reputation
- Social Media Strategies - Tools for monitoring online reputation
