Reputation Management in Business - Synergy Corporate Consulting

Reputation Management in Business

1-day Master class

Reputation Management in Business

Programme Overview:

This comprehensive programme will provide delegates with a deep understanding of reputation management, practical strategies, and hands-on experience through interactive sessions with a professional career coach and mentor.

COURSE CONTENT

Module 1: Understanding Reputation Management

Defining reputation and management and the importance thereof
Why does reputation management matter in the world of business?
Brand reputation versus personal reputation

Module 2: The Elements of Business Reputation

Uncovering the Internal Elements - The company culture and values and employee advocacy and internal communication skills
Uncovering the External Elements - Customer service, the customer experience as well as media relations and public perception

Module 3: Strategies for Building and Maintaining a Positive Reputation

Effective communication strategies
Building relationships with stakeholders
Managing your social media platforms

Module 4: Managing Reputation in Crisis

Identifying common triggers for reputational damage
Developing a crisis management plan
Communication skills during a crisis

Module 5: Digital Reputation Management

Building and maintaining an online reputation
Search engine optimisation (SEO) for reputation
Social Media Strategies - Tools for monitoring online reputation