Hospitality and Customer Intelligence

Hospitality and Customer Intelligence Synergy Corporate Consulting


Hospitality and Customer Intelligence

A 2-day master class for Hospitality Professionals

This 2-day course is designed to provide delegates with the knowledge and skills
necessary to understand and utilise customer intelligence to enhance the
hospitality experience.

The intensive 2 Day course will cover:

  • Definition and importance of customer intelligence
  • Key concepts: customer insights, data-driven decision-making, customer experience
  • Components of customer intelligence
  • The role of customer intelligence in business strategy
  • Tools and technologies for customer intelligence
  • Types of customer data and Data collection techniques
  • Data privacy and the basics of data analysis
  • Customer segmentation and profiling
  • Analysing customer feedback and reviews
  • Principles of exceptional customer service
  • Using customer intelligence to personalise experiences
  • Strategies for improving customer satisfaction and loyalty
  • Importance of customer feedback
  • Methods for collecting and analysing feedback
  • Implementing changes based on customer insights
  • Building a culture that values customer intelligence
  • Training and development for staff
  • Leadership’s role in adopting a customer-centric environment

Practical and easy to implement lessons that you will benefit from on this course include:

  • Understand the role of customer intelligence in the hospitality industry
  • Learn techniques for collecting and analysing customer data
  • Apply customer intelligence to enhance service quality and customer satisfaction
  • Develop strategies for leveraging customer insights to improve business operations
  • Adopt a customer-centric culture within hospitality organisations