Hospitality and Customer Intelligence
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Hospitality and Customer Intelligence
A 2-day master class for Hospitality Professionals
This 2-day course is designed to provide delegates with the knowledge and skills
necessary to understand and utilise customer intelligence to enhance the
hospitality experience.
The intensive 2 Day course will cover:
- Definition and importance of customer intelligence
- Key concepts: customer insights, data-driven decision-making, customer experience
- Components of customer intelligence
- The role of customer intelligence in business strategy
- Tools and technologies for customer intelligence
- Types of customer data and Data collection techniques
- Data privacy and the basics of data analysis
- Customer segmentation and profiling
- Analysing customer feedback and reviews
- Principles of exceptional customer service
- Using customer intelligence to personalise experiences
- Strategies for improving customer satisfaction and loyalty
- Importance of customer feedback
- Methods for collecting and analysing feedback
- Implementing changes based on customer insights
- Building a culture that values customer intelligence
- Training and development for staff
- Leadership’s role in adopting a customer-centric environment
Practical and easy to implement lessons that you will benefit from on this course include:
- Understand the role of customer intelligence in the hospitality industry
- Learn techniques for collecting and analysing customer data
- Apply customer intelligence to enhance service quality and customer satisfaction
- Develop strategies for leveraging customer insights to improve business operations
- Adopt a customer-centric culture within hospitality organisations
